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JohnnyDeppReads - a place to discuss the news, books, plays, projects and materials relating to the works and interests of multi media artist Johnny Depp.
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Black Keys sales jump after MTV Awards:
QUOTE
The MTV Movie Awards on June 3 saw performances from alternative rockers fun., who opened the show with their Hot 100 topper "We Are Young" (featuring Janelle Monae), as well as Wiz Khalifa rapping his latest single "Work Hard, Play Hard" and a special performance by the Black Keys which saw Generation Award winner Johnny Depp handle guitar duties for "Gold on the Ceiling" and "Lonely Boy." The show also had resident DJ Martin Solveig spinning remixes of classic movie themes from Pulp Fiction and Star Wars throughout the awards.
And with over 3 million viewers tuning in to see the Russell Brand-hosted event, all of those artists saw sales bumps presumably related to their appearances (albeit some sooner than others). The Black Keys' El Camino peaked at No. 2 on the Billboard 200 after its debut in December, and received an 18% sales boost for the week ending June 10, moving 10,000 copies. Similarly, the two singles the duo performed with Depp also saw sales increases, with "Gold on the Ceiling" up 30% and "Lonely Boy" increasing 19% for the same week.
Creating a special moment linking music and film was on MTV's mind when the conceived of the collaboration. "When we selected Johnny Depp for the Generation Award and booked The Black Keys to play the show, we knew we had a once-in-lifetime opportunity to really infuse these moments together to create something special," said EVP music & talent strategy at MTV Amy Doyle. "It was really cool to bring this to life and put a new fresh creative spin on an award acceptance."
Having Depp sit in with the Keys had benefits for the band's label, Warner Bros. Records, as well.
"The Black Keys performance with Johnny Depp was the biggest musical moment of the night and it shows in our strong post-show sales," said Livia Tortella, co-president/COO of Warner Bros. Records. "Not only did 'Gold On The Ceiling' naturally benefit from its performance, but we also saw a healthy spike across some of the band's prior albums and singles."
I was one that purchased the El Camino CD--it has both Lonely Boy & Gold on the Ceiling plus some other good music as well
My son, a former guitar player in a fledgling band was even impressed -he sent me this text:
QUOTE
"How sick was depp and the black keys!! I know you saw that...if you haven't heard the black keys I highly suggest you get on that bandwagon. They are keeping rock and roll alive today...depp rocked it!"
I have him well trained Donna
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"It is not the destination so much as the journey" ~Capt. Jack Sparrow
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That's great! The photo is great too. I love the BK... and with JD playing with them... it was awesome.
BTW Black keys doing show(s) in Chicago this summer/fall.
Thanks for sharing.
Holly
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(Chicago 6/21/08 - 3:00 a.m.) "There is a feeling with certain people whether we know them or not that them breathing the same air, at the same time you are, that makes the world a better place to live in." ~ Nick Tosches
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QUOTE (herestoyou @ Jun 14 2012, 08:42 AM)
Black Keys sales jump after MTV Awards:
QUOTE
The MTV Movie Awards on June 3 saw performances from alternative rockers fun., who opened the show with their Hot 100 topper "We Are Young" (featuring Janelle Monae), as well as Wiz Khalifa rapping his latest single "Work Hard, Play Hard" and a special performance by the Black Keys which saw Generation Award winner Johnny Depp handle guitar duties for "Gold on the Ceiling" and "Lonely Boy." The show also had resident DJ Martin Solveig spinning remixes of classic movie themes from Pulp Fiction and Star Wars throughout the awards.
And with over 3 million viewers tuning in to see the Russell Brand-hosted event, all of those artists saw sales bumps presumably related to their appearances (albeit some sooner than others). The Black Keys' El Camino peaked at No. 2 on the Billboard 200 after its debut in December, and received an 18% sales boost for the week ending June 10, moving 10,000 copies. Similarly, the two singles the duo performed with Depp also saw sales increases, with "Gold on the Ceiling" up 30% and "Lonely Boy" increasing 19% for the same week.
Creating a special moment linking music and film was on MTV's mind when the conceived of the collaboration. "When we selected Johnny Depp for the Generation Award and booked The Black Keys to play the show, we knew we had a once-in-lifetime opportunity to really infuse these moments together to create something special," said EVP music & talent strategy at MTV Amy Doyle. "It was really cool to bring this to life and put a new fresh creative spin on an award acceptance."
Having Depp sit in with the Keys had benefits for the band's label, Warner Bros. Records, as well.
"The Black Keys performance with Johnny Depp was the biggest musical moment of the night and it shows in our strong post-show sales," said Livia Tortella, co-president/COO of Warner Bros. Records. "Not only did 'Gold On The Ceiling' naturally benefit from its performance, but we also saw a healthy spike across some of the band's prior albums and singles."
I was one that purchased the El Camino CD--it has both Lonely Boy & Gold on the Ceiling plus some other good music as well
My son, a former guitar player in a fledgling band was even impressed -he sent me this text:
QUOTE
"How sick was depp and the black keys!! I know you saw that...if you haven't heard the black keys I highly suggest you get on that bandwagon. They are keeping rock and roll alive today...depp rocked it!"
I have him well trained Donna
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............................................Peace, Love & Johnny Depp..............................................
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