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JohnnyDeppReads - a place to discuss the news, books, plays, projects and materials relating to the artistic works and interests of multi media artist Johnny Depp.

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 Wonder why the sudden focus on foreign markets?
Karen
Posted: Jul 15 2013, 09:44 AM


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In Ms. Obst's book, she contends that the recession of 2008 AND the new and rapidly changing technology that drew people away from buying DVDs, is what essentially caused a huge drop in the income from DVD sales.


I mean think about it, technology (mostly used illegally) allowed new movies to be "available" all over the world on opening day...mostly for free via the internet and also globally on street corners thanks to bootleggers and piraters.

Then add to that satellite and cable companies who soon begin the legal sale of VOD rentals (video on demand) for $3 to $4 per viewing, so instead of the studios getting $15 or so for a DVD sale they get maybe $4. Now, we know that movie fans still collect DVDs, but the average person, not so much. And think about it, there used to be a video rental store in every neighborhood..with thousands and thousands of DVDs. Now???


On page 40, she says, about the importance of losing DVD dollars and what their profit and loss statements will look like because :

"The DVD number used to be half of the entire P&L!"

OK...can you begin to see why the studios had to look at gaining and expanding their markets?? By losing their DVD sales, they lost half their income for each movie. HALF.

Now, if they can come up with a way to put US movies in the theaters in these growing new markets, by promoting and marketing these newly open markets like they have been doing in the US and Europe???

As Depp followers, how did you see things changing? When did you first see things become a little different?

Other thoughts and ideas?? Please share your ideas and things you've noticed in the last few years.


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nurseanne8
Posted: Jul 15 2013, 12:01 PM


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I have fond memories of taking my kids to Blockbuster every Friday evening for them to each check out a DVD of their choice which resulted in fifteen minutes or so when the kids looked at all the choices before they made their selection which meant I had time to look at the covers and select a DVD for the family and for adult viewing when the kids went to bed. I was the "sleep-over mom" and a popular DVD often became the "theme" for sleep-overs. The DVD also became an object of teaching my kids about saving their allowance and making choices about which previewed DVD they wished to add to their collection. I have an excessive DVD collection and I often purchased 3 DVDs a month but after 2009 I probably purchase 3 a year. Depp's films occupy their own shelf in my collection and I have to admit except for P1, P2, Sweeney Todd, and Ed Wood I have watched the others maybe one time and I have not purchased his latest films because of the convenience of DIRECTV pay for view. I do not think DVDs will disappear completely from the market for a few years like the video tape but who knows the status of the DVD? I feel like the film industry is in a crisis mode which results in less choices for all consumers. This has been the summer of superheros which sell well in foreign markets but I feel like my interests have been neglected by the film industry and that is not going to change. As a Depp fan I would like his talents displayed in new material not a P5 or AIW 2 but these films do well in foreign markets so these films will be made and I do not have to see them at a the costly trip to the theater I can wait for PPV or VOD and save money. Technology's impact on society has probably been more positive than negative but I have to question what impact has been made on creativity in the film business. I also wonder if quality of family time will suffer if everyone can watch a film of their choice on their mobile device or pad what happens to exchange of ideas that can result when a families view films together? Anne r smile.gif
Karen
Posted: Jul 15 2013, 02:30 PM


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Ohhh good points Anne! Yes, it's the popularity of the easy to access PPV or On Demand movie in peoples' homes that has exactly caused the demise of the DVD. I don't think they'll go away, but they clearly aren't bringing in a lot of money for the studios.


Studios are in business to make money, and at let's say $3 for a PPV or On Demand viewing, gets you a 24 hour "rental", that means that they'd have to have sell 4 to 5 times as many viewings to equal the amount of money that one DVD sale generated. And sadly until people who value a more plot focused, thought provoking film go back into the theater, the studios are forced to make what brings in the money. They have to make "block busters" to pay the bills and then to fund the small indy films that only a handful of people see in the theaters.

Studios had to expand their audience, and the only place to expand was foreign markets, where people are happy to pay the price of ticket to see the movie at the theater. Which the US studios often fund.

Superheros and their sequels, and superhero reboots are doing well here at home too. Just look at Iron Man (whatever the number is now.)

You're right, quality family time has already suffered and continues to suffer. There's a new book out that talks about the belief that children and their parents are disconnecting because of the use of electronic devices. I've seen it in my world and work really hard to make sure that's not happening when I'm with anyone else. I don't allow the kids to get on ipads and tablets when in the car or with me anywhere. I make them talk to me, we play games, we dialogue! What a concept. They are happier and better behaved. The book is called THE BIG DISCONNECT and it's written by Catherine Steiner-Adair.

Here's a bit of the book's review from Publisher's Weekly:

QUOTE


In a book that should be required reading for all parents, Steiner-Adair examines the extraordinarily negative impact of the digital revolution on parents and children. . . . Her deepest concern lies with parents who, because of their use of technology (smart phones, iPads and the Internet), are distracted from their children at moments when they would otherwise have been engaged, From birth, babies sense this distraction, so she suggests that parents ‘follow the consensus of expert medical, scientific, psychological, and other child development opinion to leave tech out of your baby’s life for the first twenty-four months.’  She sounds the alarm consistently throughout this book. Preschool-age children have told her ‘how disheartening it is to have to vie for their parent’s attention and often come in second’ to technology. She ties the ‘dramatic rise’ in ADD/ADHD diagnoses to the ‘negative effects of media and screen play on children’s self-regulation, attention, aggressive behaviors, sleep and play patterns.’ …Throughout this highly readable study, Steiner-Adair offers sound and sympathetic advice regarding this unprecedented ‘revolution in the living room.’”
— Publishers Weekly (starred review) 



LOL But I digress. Back to the movie biz!

I agree with you about Depp's choices lately, and that I don't run out and immediately buy a DVD anymore just because it's a new Johnny movie. So many films lately, I only saw once, and don't need to see again.

I'm somewhat cautious, of the Chinese companies who are investing in TRANSCENDENCE and other films, as It will be interesting to see if TRANSCENDENCE goes through any changes after going in front of the Chinese censors. No one invests money in any project without wanting a say some where about some thing.


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nurseanne8
Posted: Jul 15 2013, 04:59 PM


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Karen thanks for the information on the book worth checking out for sure-to motivate this generation of social media students instructors are being "encouraged" by my district to adopt use of Bring Your Own Device in our lesson planning-design lessons where students can use their mobile devices for classroom projects since public schools cannot supply every student with a pad or tablet-the district has explicit policies in place for appropriate student, instructor use and to cover students who do not have smart phones or pads. I do not mean to digress from the discussion of films but I feel mention is worthwhile to illustrate the changing social climate in society here at home and in the foreign markets. Hollywood is in a survival mode and tapping the foreign markets seems to be a cure but I fear small indie films will be at a serious disadvantage against the large superhero films. One positive development is that Harvey Weinstein is very active in the indie small film business-he has his critics but he seems to be churning out the films; with the growth of the foreign market we might see an increase in quality foreign films for the U.S market.

I imagine some editing of Transcendence will occur but it looks like the group from China received a good idea of the script; this action illustrates that Hollywood is attempting to reinvent itself to turn a profit. I wonder if Mr. Depp and Disney are up to the challenge to develop and produce films for both markets? I think Mr. Depp has the worldwide appeal but is he willing to take a step back and watch his films to ensure they entertain while not becoming stale and boring? smile.gif
herestoyou
Posted: Jul 16 2013, 11:12 AM


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The bottom line is movie making is a business whose sole purpose is to make a profit for investors on Wall Street. This was true back when DVDs were so popular, but it's even more so now. For my experience, I was tired of going to Blockbuster or other stores to get the new released movie only to find it "sold out" when I wanted to watch it. Technology has made this much easier now & the reach into households does increase the profits for the studios as you can now have millions of people download the film rather than waiting for a few hard copies to be circulated. I still love my Netfilx for movies that I may not want to pay $$ to see in a theater---mainly dramas, indies & foreign films, that don't need that big movie screen experience to be an enjoyable movie. Let's face it, the prices for movies have risen dramatically, so repeat viewings of movies is out of the question for many people. I do notice though, that now through Netflix, you will only receive the movie with no extra features. So there is still some push to get people to buy the DVD, if they REALLY loved the film, so you can see those extras. I know many end up on the net, but it's nice to pop in a disc & watch them all in one place than off a YTube stream. So yes, the DVD movies definitely are on the way out, but I think it will stick around in some form--especially for movies that people really want as a "keeper". Also, sometimes I will watch a film on PFV first & then if I really like it, decide whether to spend the $$ on the actual disc. I'm just not one that cares to watch movies on computers or phones---I want the big screen effect.

Now the other aspect of families not communicating is a parenting issue in my opinion. I like what both Karen & Anne said about their "family" time & turning off technology in the car or certain times of the day. At our house, no phones, etc at dinner or when out to dinner. I do use my Bluetooth phone in my car, but mainly when I'm alone----drove to San Fran for 6 hours & actually had many conversations with my husband as we only used the phone when necessary-lol.

As for the foreign markets, yes, that's where the promo is now & the push for premieres. I do have concerns over foreign countries partnering with Hollywood for film making---that does limit the breadth of films as well as the content. As we've all said, we're tired of comic books & super heroes, but many audiences around the world aren't. To me this is somewhat a slippery slope & I just may not be going out to see films in theaters in the future, so the streaming into my big screen TV may have to be it.Hollywood is changing & studios will need to look for more ways to please their investors.

Donna


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amp
Posted: Jul 18 2013, 09:09 AM


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I do understand about the foreign markets for revenue. But that is going to be short-lived. Soon enough these countries like China especially and Russia will have the tech savvy to do their own thing and won't be needing our fare anymore. Think I'm wrong about this? Obst alludes to it in the book. Don't have it with me so I can't quote from page(s) but I think you know what I mean. Or did I read it from an article online somewhere? (there have been so many lately due to all these pre-ordained summer "flops" Anyway, it all relates. I am understanding articles I'm reading thanks to Ms. Obst's book!


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herestoyou
Posted: Jul 18 2013, 10:57 AM


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Amp you're correct, Lynda did talk about this in the book which is why I think partnering with some of these countries is going down a slippery slope. They want to know how we do it so they can start up their own facilities in their countries. Does Hollywood see what's going to happen? Do they see that yet again another downturn will occur if they keep on this track? I don't think so-=-I think they're grabbing all the $$ now because they know this will end & then they will have to figure something else out to make a profit. I would love to see it come full circle & then maybe, as Lynda also alludes to, we will see smaller films with actual stories start coming out of our own studios, however, Hollywood won't be the big deal around the world anymore as it is now--which is sad....

Donna


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nurseanne8
Posted: Jul 18 2013, 11:27 AM


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Good points Donna and Amp I just hope that smaller films that tell a story as Amp stated are able to get a foothold in the marketplace with great talent but generating money in today's economy besides having a great script requires investors who are willing to take risks...I think it will be interesting to see the outcome of the Chinese deal with Depp's sci-fi film will it be visible in the film? Or will only be visible in the Chinese markets? Anne r
Karen
Posted: Jul 18 2013, 06:40 PM


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Good points all! Obst's book couldn't have come out during a better time for us!

Amp I think you're right about the partnerships with some of these foreign countries being short lived. But again, as we've said, Hollywood needs the money now. These days technology moves so quickly, you have to make it when you can. She points out on page 69, that "China's Dalian Wanda Group bought AMC Entertainment,, in a deal worth $2.6 billion so they are now American distributors."

We know that the US and China have built theaters together, and for now they need our IMAX products as these are what can be shown there, but we need their audiences and the money that follows. And as she points out on page 72, we need to watch their economy as it's looking like a serious slowdown.


A sci-fi action pic LOOPER, was made as a co-production with Sony-TriStar and Endgame....along with China's DMG. This year, right now, DMG is co-producing TRANSCENDENCE.

Interesting, very interesting.


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herestoyou
Posted: Jul 18 2013, 07:54 PM


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All that you stated & what was in the book concerns me greatly about Transcendence ninja.gif

Donna


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nurseanne8
Posted: Jul 19 2013, 10:27 AM


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Ok Donna and Karen maybe I am not getting it but what are you afraid will happen to Transcendence with the Chinese investment? Anne r
Karen
Posted: Jul 19 2013, 11:28 AM


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I can't speak for Donna, but my reservations are the huge influx of money from countries like China who want concessions in plot and casting and also may want to control distribution here. IT's one thing to edit a film to fit the requirements of a country, like they did with the POTC movies. They were edited for some foreign markets. It's another to control what the rest of the world sees, us included. There are always strings to any deal, I just have a fear of what those strings will become as time goes on.

This is why I have concerns about TRANSCENDENCE.

Here's a really good article http://www.csmonitor.com/World/Asia-Pacifi...d-to-Iron-Man-3


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nurseanne8
Posted: Jul 19 2013, 01:01 PM


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Thanks for the interesting link there is a lot to think about and I guess we will not know the impact on the film until later...China has always been a fascinating mystery to me but I do not want them dictating what I see in films...maybe Chris Nolan is using this film as his first venture with the Chinese he is listed as one of the producers? Anne r



herestoyou
Posted: Jul 19 2013, 02:58 PM


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QUOTE (Karen @ Jul 19 2013, 10:28 AM)
I can't speak for Donna, but my reservations are the huge influx of money from countries like China who want concessions in plot and casting and also may want to control distribution here.  IT's one thing to edit a film to fit the requirements of a country, like they did with the POTC movies. They were edited for some foreign markets.  It's another to control what the rest of the world sees, us included. There are always strings to any deal, I just have a fear of what those strings will become as time goes on.

This is why I have concerns about TRANSCENDENCE.

Here's a really good article  http://www.csmonitor.com/World/Asia-Pacifi...d-to-Iron-Man-3

agreed.gif My concerns as well Karen---thanks for stating them so clearly wink.gif

Donna


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Karen
Posted: Jul 24 2013, 06:37 AM


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Here are some new observations about the Chinese and Lone Ranger's push back there:

http://www.thewrap.com/movies/article/holl...leverage-104236


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