Originally posted by Jeppody on 3/28/06 at 08:10 AM
--------------------------------------------------------------------------------
I think they have been reading JDR. I could have sworn that a few of these paragraphs are what Karen has been telling us for months, word for word.
Click herethis business of show
Eastside Westside all Around the PremiereBy C. W. Oberleitner
March 28, 2006
Spring has sprung and it’s a time when a young, and not so young, movie geeks’ fancy turns toward, summer blockbusters? Yep, awards season is over, last winter’s big hits are now, or soon will be, out on DVD and from here to May the new feature film release schedule looks pretty uninspiring to say the least.
--------------------------------------------------------------------------------
By the Numbers
The wonderful thing about Hollywood and the entertainment industry is that it’s the home of short-term memory loss, at least when it comes to bad news. You’d starve to death before you could find a film industry executive willing to go to lunch and talk about last year’s box office totals.
For the record ticket receipts in North America dipped by 6% in 2005 to $8.99 billion, down from $9.4 billion in 2004.
That’s the main reason that these days most of buzz that you do hear about the movie business is all about the coming slate of this summer’s big, big movie releases. And, there’s going to be quite a few of them.
May will see the debut of four highly anticipated films, three live action and one animated. Mission Impossible III directed by J. J. Abrams and starring Tom Cruise The DaVinci Code directed by Ron Howard and starring Tom Hanks, X-Men: The Last Stand—also a threepeat—directed by Brett Ratner with Kelsey Grammer joining the X cast of regulars and the DreamWorks Animation adaptation of the popular daily comic strip Over the Hedge kick start the summer 2006 box office derby.
Two of this summer’s most anticipated films are both from Walt Disney Pictures. They are the CG animated Disney-Pixar production of the John Lasseter film Cars, and Pirates of the Caribbean: Dead Man’s Chest. The latter being the second of three films starring Johnny Depp, Orlando Bloom and Keira Knightly based upon the popular Disney theme park attraction Pirates of the Caribbean.
Cars will be released on June 9 and Dead Man’s Chest will open four weeks later on July 7. For this reason there’s currently a lot more known about the Mouse’s plans to promote Cars than there is about what lies ahead for the Pirates franchise.
For example, Cars has already had its first full screening earlier this month at ShoWest”s annual convention for the motion picture industry. ShoWest is billed as the, “largest international gathering of motion picture professionals and theatre owners in the world.”
The time and place of Cars world premiere has also been announced. It will take place on May 26th at Lowe's Motor Speedway in Charlotte, North Carolina. Paul Newman, Owen Wilson, Bonnie Hunt, Larry the Cable Guy, NASCAR legends Richard Petty and Darrell Waltrip, and other members of the voice cast of Cars are scheduled to attend. They will be joined by director John Lasseter and “other key players” from Pixar Animation along with a host of stars from the racing world and 30,000 guests.
According to Disney this will be “first multi-screen digital cinema premiere ever.” Four giant custom-built outdoor movie screens will be constructed at Lowe's Motor Speedway at Turn #2 of the track. Each screen will have three DLP Cinema 2K digital projectors dedicated to it.
The world premiere of Cars will also be a charity fund raising event. Proceeds from the sale of an estimated 30,000 tickets will benefit Speedway Children's Charities, and Association of Hole in the Wall Gang Camps. Admission to Lowe’s Motor Speedway Charlotte for the Cars world premiere is $10. Tickets are available thru Ticketmaster.
[A link to complete ticketing information for the Cars world premiere can be found at the end of this article.—Editor]
Joining the Walt Disney Company in promoting this event are Texas Instruments, supplier of those DLP Cinema 2K projectors, NASCAR, Lowe’s Motor Speedway and tire maker Goodyear. Goodyear has also agreed to do a flyover in one of its trademark blimps, which for the premiere will be redubed the Lightyear blimp after the brand of tires used by Cars leading, er, car, Lighting McQueen.
Culture Clash
Most movie world premieres are held in and around Hollywood. Disney frequently uses its historic and beautifully restored classic movie palace the El Capitan Theatre, in the heart of the Hollywood media district, for premieres, but not always.
In 1995 Disney held the world premiere of Pocahontas on the Great Lawn of New York City’s Central Park. Last year the world premiere of The Chronicles of Narnia: The Lion, the Witch and the Wardrobe took place in London. Back on the west coast one of the splashiest premieres ever staged by the Mouse was the 2003 when Disneyland played host to the world premiere of Pirates of the Caribbean: The Curse of the Black Pearl.
The first of the Pirates movie premiere was held inside Disneyland to, as a Disney spokesman said, “show the movie right in front of the attraction that inspired the film.” The irony being that seating for the film’s premiere almost completely obscured access to the Pirates of the Caribbean attraction.
While there has been no formal announcement regarding the date and location for the world premiere of Pirates of the Caribbean: Dead Man’s Chest it’s widely believed that it too will debut in front of the Disneyland attraction that inspired the Pirates film franchise.
If history is any indicator don’t plan on ordering tickets for the premiere of Dead Man’s Chest at Ticketmaster.
Hollywood premieres are notoriously restricted events. Hollywood premiere guests are just that, guests. The studios pick up the tab for everything and that often includes goody bags full of cool stuff, meals and drinks. The common folk, along with the media, are kept well back behind barriers and rows of security people.
“Fans at movie premieres are basically just there to make sure the stars look good walking down the red carpet,” o-meon.com advisor and entertainment industry analyst Dickson Ticonderoga said. “The whole point of a premiere is to make sure your movie shows up in the media. That’s what the stars are for, to attract the cameras. Screaming fans are just a backdrop to make the stars look good.”
People often ask, “How can I get on the list to be invited to the premiere of (movie title here)” The answer, sadly, is that unless you’re either a big star or entertainment industry heavyweight you can’t. And, while you may want to attend a real live Hollywood premiere a lot of television and film stars don’t. Free food and goody bags not withstanding, for them its work and work that doesn’t pay very well in relation to the effort required.
Last year at the premiere of one of Disney’s films, less than a third of the celebrities scheduled to attend actually showed up for the event. Despite the fact that Disney owns the ABC television network few if any of the alphabet network’s stars, while listed as attendees on media handouts, made an appearance. Only one Desperate Housewives star was there and she blew off the fans and assembled media as she marched, her children in tow, double time down the red carpet.
As with the premieres of Pocahontas in New York’s Central Park and Cars at Lowe’s Motor Speedway in Charlotte, you’re far more likely to be able to attend the world premiere of a major motion picture if you live almost anywhere else but Southern California. In addition, you’ll also have piece of mind from knowing that the proceeds from the event went to a worthy cause.
There be Sunburn Ahead
How different might the premiere of Pirates of the Caribbean: Dead Man’s Chest be to the world premiere of Cars?
To answer that question let’s take a look back at the premiere of the first Pirates movie, The Curse of the Black Pearl.
In the spring of 2003 Walt Disney Pictures announced that the premiere of the Pirates of the Caribbean: The Curse of the Black Pearl would take place along the banks of The Rivers of America in Disneyland on June 28, eleven days before it was to open nationwide. There was nothing unusual about the timing of the announcement.
What was different was that the announcement left the staff of the Disneyland Resort with little more than a month to notify hundreds of guests with reservations at resort and nearby hotels that Disneyland would close at 6:00 p.m. on a Saturday evening. In addition to the usual costs associated with a premiere event Disney also had to pony up thousands of dollars in make-good comps to its hotel guests expecting to spend a summer Saturday evening at the Happiest Place on Earth.

One-sheet from the Walt Disney Pictures production of
Pirates of the Caribbean: Dead Man's Chest.
Image copyright Disney.
In an attempt to give both overnight and local guests the longest day possible in the Magic Kingdom, Disneyland announced that it would open at 6:30 a.m. instead of its usual opening time of 8:00 a.m.
Those few hardy soles that did arrive early that day found the park’s iconic Main Street USA cordoned off with barricades as workmen finished laying a giant red carpet down the length of the street. Foot traffic was forced onto the sidewalks on either side of Main Street. As the morning wore on traffic up and down Main Street became increasingly dense.
Eventually park managers decided to restrict inbound traffic to the eastside of the street and outbound traffic to the westside. The only problem was that Disneyland cast members (CMs) assigned to directing traffic at either end of the street got the directions mixed up thereby, for a brief period, bringing all traffic in either direction to a complete standstill.
For the most part pedestrian traffic problems on Disneyland’s Main Street only occurred on the day of the premiere. Over on the slopping banks of the Rivers of America, it was a different story.
The bowl shaped area created by Disneyland to provide a wide open viewing area for performances of the nighttime spectacular Fantasmic had, for nearly two weeks, been barricaded as well, this time to allow workmen to erect tiers of bleachers facing Tom Sawyer’s Island. On the island a giant outdoor movie screen was erected.
What all of this meant was that for the two weeks prior to the premiere, and approximately one week following it, traffic around this very busy part of Disneyland was squeezed on to two narrow walkways, one of which was directly beneath the bleachers. Access to Tom Sawyer’s Island was limited and finally halted and performances of Fantasmic were canceled during this period.
Meanwhile back on Main Street a new situation developed.
Movie stars have fans and Pirates of the Caribbean: The Curse of the Black Pearl had two really big fan favorites; Orlando Bloom, who soared to stardom based on his performance as elfin archer extraordinaire Legolas Greenleaf in Peter Jackson’s Lord of the Rings: The Fellowship of the Ring and master method actor Johnny Depp. Additionally, Black Pearl production partner Jerry Bruckheimer’s Bruckheimer Productions, along with Disney, got out the word that a host of well known movie and TV stars would be walking the red carpet with Depp, and Bloom.
The result; Disneyland was invaded by celebrity groupies, those screaming fans so important as a backdrop to the media coverage of movie premieres invaded the park en masse. They began arriving around 8:00 a.m. and promptly took up positions along the eastside of Main Street, which had been reserved for park guests. The westside was reserved for the media.
With traffic up and down Main Street already a headache the hundreds of rabid fans staking out claims to bits of curb along the eastside of the street only made matters worse. This was of course June, which meant after a few hours of cooling early morning, low clouds and fog the skies gave way to a brilliant and blazing sun and these poor folk were exposed to it for hours on end.
All’s Well That Ends In Publicity
Even though Disneyland was scheduled to remain open until after the arrival of the studio’s guests it was necessary to close the entire westside of the park, Adventureland, Frontierland, New Orleans Square and Critter Country, at four o’clock in the afternoon. This was done so that the decorators and Disneyland Resort hotel caterers could have everything set up in time for the pre-screening dinner party.
It took Johnny Depp longer than anyone else to traverse the red carpet. He graciously stopped, paused for pictures, answered interviewers questions and signed countless autographs. He was the last premiere guest to make it to the pre-show party. And, as he entered the cordoned off westside of Disneyland the park’s public address system rang out with the announcement that Disneyland was now closed.
Exiting Disneyland guests were offered free passes for the remainder of the day to the resort’s second theme park, Disney’s California Adventure. Not one of the resort’s paying guests, displaced by this event, was offered admission to the premiere screening of Pirates of the Caribbean: The Curse of the Black Pearl. Thousands of people paid to enter Disneyland that day, either to enjoy a day in the Magic Kingdom or stand in line to see a movie star. As far as anyone knows none of that day’s proceeds was donated to a charity of any kind.
How exclusive and restricted is a big Hollywood premiere?
Dozens of Disneyland CMs were needed to stay in the park after the paying guests left, in order to assist the guests of The Curse of the Black Pearl premiere before and after the screening of the film. Their services were not required while the movie was being shown.
As the premiere’s guests enjoyed the first showing of Black Pearl, seated on chairs set up in the bleachers around the Rivers of America, the Disneyland CMs asked to work during the event were herded off to the park’s Festival Arena area, located behind the Big Thunder Mountain Railroad roller coaster.
To maximize the viewing experience lighting throughout Disneyland was turned off. The Festival Arena was completely blacked out. During Fantasmic the lights are only dimmed and then only in the immediate arena area.
Because of the chaotic conditions inside Disneyland that day many CMs corralled in the Festival Arena hadn’t had an evening meal. Some hadn’t eaten since breakfast. After being made aware of this park managers sent the leftover fruit and sandwiches from the media hospitality center over to the Festival Arena. There was far from enough and what there was was stale at best.
For more than two hours Disneyland’s cast was forced to sit in the dark, on the ground while Hollywood’s elite got its first look at Pirates of the Caribbean: The Curse of the Black Pearl. In the days and weeks that followed the film’s premiere news of what happened in Disneyland that day and to its hard working cast flew around the Internet on fan sites and was later picked up by main stream media.
As if to prove the old PR saying, “I don’t care what they say about me as long as they spell my name right,” none of this seemed to have an adverse effect on the film. To date Pirates of the Caribbean: The Curse of the Black Pearl has earned an estimated $653,913,918 worldwide. It was the third highest grossing film of 2003 after Finding Nemo and The Lord of the Rings: The Return of the King.
“That’s the film business,” said A. B. DeLine, an entertainment industry analyst and o-meon.com advisor. “Behind the scenes it ain’t very pretty and most of the time it’s not very nice. But people still love the movies.”