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Title: First FYC ads are out !!


Karen - October 26, 2007 04:28 AM (GMT)
The first FYC ads are out this week in the trades:

Zodiac - All Categories ( WB & Paramount )
Le Vie En Rose - Best Actress Marion Cotillard
Breech- Chris Cooper- Best Actor

This will be interesting to watch, We know Johnny has TWO films that should get nods in many categories!

FANtasticJD - October 26, 2007 04:49 AM (GMT)
QUOTE (Karen @ Oct 26 2007, 12:28 AM)
The first FYC ads are out this week in the trades:

Zodiac - All Categories ( WB & Paramount )
Le Vie En  Rose - Best Actress Marion Cotillard
Breech- Chris Cooper- Best Actor

This will be interesting to watch, We know Johnny has TWO films that should get nods in many categories!

Thanks, Karen. And so the whirlwind begins! I loved Chris Cooper in Breach and Marion Cotillard was nothing short of phenomenal in La Vie en Rose. Of the films I've seen so far, she gets my vote for best actress - by far.

Karen - October 26, 2007 05:15 AM (GMT)
And there are ads for Atonement, and in HR there are ads for Lust Caution and Eastern Promises.

herestoyou - October 26, 2007 05:18 AM (GMT)
Thanks for the heads up Karen---the fun begins!

wwjdd - October 26, 2007 04:26 PM (GMT)
Okay, I'm new to this and I don't know what FYC is. :(

FANtasticJD - October 26, 2007 05:01 PM (GMT)
QUOTE (wwjdd @ Oct 26 2007, 12:26 PM)
Okay, I'm new to this and I don't know what FYC is.  :(

FYC means For Your Consideration. They are ads placed in trade publications, mostly Variety and The Hollywood Reporter, to catch the eye of voters for the various awards groups. They are like any advertisement: meant to persuade viewers that their product is the best. It's also a way for producers to target parts of the film that they particularly want voters to focus on. It's even a way to let voters know if they want an actor or actress to be considered in the lead or supporting category. Here's one that was issued for Finding Neverland:

(click for larger image)
user posted image

Karen - October 26, 2007 05:29 PM (GMT)
Thanks for explaining that so well Fan! And I LOVE that you used that ad as an example. It's really one of the sweetest that there were for that film ...I just love it!

wwjdd - October 26, 2007 07:53 PM (GMT)
Ahhhh - thank you very much Fan!

Karen - October 27, 2007 01:53 PM (GMT)
News on more new ads this week! These ads appeared in various trafe publications.

Cover page - Focus Features FYC movies Atonement, Eastern Promises, Lust Caution, Reservation Road and Talk to Me. (Keira is featured in a small pic here )

Fox Searchlight one page for The Savages, Juno, The Darjeeling Limited, Once, The Namesake, Waitress

2 pages full color ad for Beowulf from Paramount

Full page ad for 310 Yuma

Disney 1 full page color ad advertising their for Your consideration movies and screening schedule ( POTC 3, Ratatouille, Meet The Robinsons, Enchanted and Dan in Real Life. (scan here on JDR)





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